Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear.
Working on Reebok gave me the chance to produce a one off spot that challenged negative Latin American machismo stereotypes. This idea was important to me because of the negative culture perpetrated by Hispanic males I had seen firsthand. I was in charge of organizing our shoots by getting the help we needed on set in order to get our desired end result. This being a spot done completely in Spanish, I made sure this was on strategy by making sure it was culturally appropriate and accurate.
Art Director: Sara McLaws
Copywriters: Jake Knudsen & Paul Monk
Producer: Pablo Perez
Cinematographer/Director: Bentley Rawle
1st AC: Spencer Goff
Gaffer: Karl Danielson
Editor & Colorist: Zach Olsen
Sound Designer: Joseph Belliston
Production Designer: Sara McLaws